Sr Digital Web Performance Manager
💡 விண்ணப்ப உதவிக்குறிப்பு: "Braintrust இல் இலவசமாக விண்ணப்பிக்கவும்" என்பதைக் கிளிக் செய்தால், அது உங்களை Braintrust இன் அதிகாரப்பூர்வ தளத்திற்கு திருப்பிவிடும். இது உங்களுக்கு 100% இலவசம் மற்றும் பரிந்துரை போனஸ்கள் மூலம் எங்கள் தளத்தை ஆதரிக்க உதவுகிறது.
⚠️ மொழிபெயர்ப்பு குறிப்பு: இந்த வேலை விவரம் AI மூலம் மொழிபெயர்க்கப்பட்டுள்ளது. ஏதேனும் தெளிவின்மை அல்லது பிழை இருந்தால், ஆங்கில மூலத்தை முன்னுரிமையாகக் கொள்ளுங்கள்.
Role Overview
We are seeking a Digital Web Performance Manager to lead the optimization, measurement, and performance strategy of a large-scale global web ecosystem spanning multiple business units, regions, and markets. This individual will partner closely with Marketing, Product, Analytics, Legal, Privacy, Design, Content, and regional teams to drive conversion optimization, experimentation, governance, and web performance at enterprise scale.
Key Responsibilities
- Own website performance, conversion optimization, and experimentation strategies across global websites and digital experiences.
- Lead A/B testing programs, including hypothesis development, execution, analysis, and recommendations.
- Define and evolve global web analytics, tracking, tag management, and measurement frameworks.
- Establish scalable landing page and conversion best practices that can be adopted across regions and business units.
- Partner with Legal, Privacy, Data, and Technology teams to ensure compliance, consent management, and tracking governance standards.
- Conduct competitor, market, and user behavior analysis to identify optimization opportunities.
- Translate data and insights into actionable recommendations that improve customer experience and business outcomes.
- Collaborate with global stakeholders to prioritize initiatives and drive adoption of web performance best practices.
Key Requirements
- 7+ years of experience in digital performance marketing, web optimization, CRO, web analytics, or related disciplines.
- Hands-on experience managing enterprise-scale global websites for Fortune 500 organizations.
- Strong expertise in A/B testing, experimentation frameworks, web analytics, tracking, tag management, and conversion optimization.
- Direct experience working with Adobe Experience Manager (AEM).
- Experience supporting complex, multi-region, multilingual websites with multiple business units and stakeholders.
- Strong analytical, communication, and cross-functional collaboration skills.
- Ability to influence stakeholders and drive initiatives across global teams.
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