Brand Analyst

Role Overview

Colgate-Palmolive Company is a global consumer products company operating in over 200

countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our

products are trusted in more households than any other brand in the world, making us a

household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for

people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and

Courageous-we foster a culture that inspires our people to achieve common goals. Together,

let's build a brighter, healthier future for all.

Are you data driven and like to develop compelling insights to make decisions around brand

strategy? This role will support Oral Care brands. Our brand analysts drive brand growth through

analysis, collaboration, and by developing marketing content.

Responsibilities: 1. Strategic Analysis & Market Insights

● Market Intelligence: Conduct comprehensive category and competitive analysis

utilizing Nielsen (IQ) and Numerator to identify market trends and white space.

● Insight Generation: Translate complex data sets into actionable insights that inform

brand strategy and commercial planning cycles.

2. Revenue Growth Management (RGM)

● Levers & Optimization: Support data-driven analysis and provide strategic

recommendations across key RGM pillars, specifically Price/Pack Architecture

(PPA) and Product Mix.

● Capability Building: Assist in the development and refinement of analytical tools

designed to track performance and drive RGM efficiencies.

3. Brand Management: Maxfresh Portfolio

● Project Leadership: Lead preparation and execution of key brand initiatives,

including "Project Supersize Me" (Value/Size Strategy) and the "Fresh Fruity LX"

launch.

● Multicultural Growth: Secure incremental Language Flex displays within

high-indexing Hispanic Retail Environments (REs) to drive brand relevance and

physical availability.

● Trial & Activation: Drive consumer trial for the Fruity line through the strategic

integration of Omnichannel support, opportunistic media buys, and physical

sampling programs.

Required Qualifications: ● Bachelor's degree in Business, Marketing or related field preferred

● Wellness/Beauty/CPG experience a big plus

● 3+ years of commercial experience, preferably in Marketing or Sales

● Excellent analytical aptitude and data interpretation abilities