Paid Search Specialist (SEM)- 997

Role Overview

About The Team

The Performance Marketing team is responsible for converting new buyers and driving existing buyers to shop more frequently on the Etsy website and apps. We oversee the Global strategy and execution across a mix of demand capture and demand generation channels to deliver measurable results.

About The Role

• Overseeing day to day management of portions of Etsy's Global SEM program, optimizing towards strict performance goals via campaign development, testing, learning, bid strategies, targeting, and optimization to GMS and revenue.
• Managing external agencies and technologies effectively towards rigorous ROI goals; maximizing service/offerings and recognizing tactical areas of opportunity.
• Delivering reporting, insights, and forecasts that accurately and appropriately measures channel performance on a daily through annual basis.
• Collaborating with internal, cross-functional partners to strengthen the SEM program such as advanced test analyses with the marketing analytics team and data integrations with engineering.
• Staying on top of the always-evolving digital marketing landscape, from industry news to emerging technology.
• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Requirements

• 2-4 years demonstrated success managing all aspects of large-scale PLA and/or SEM campaigns to specific ROI goals with experience in e-commerce/retail.
• Deep familiarity with Google Ads, a bid management tool (ex. Kenshoo/Skai, Search Ads 360, etc.), and data platforms such as Looker, Tableau, Google or Adobe Analytics.
• The ability to assess and communicate key optimization opportunities.
• You are process driven and continuously look to minimize waste and address inefficiencies
• Strong critical thinking skills coupled with a bias towards action so as to anticipate and navigate the constantly changing marketing landscape
• Collaborator who is able to build positive relationships across the company and drive decision-making

Nice-to-Haves

• SQL experience - translating raw data into insights to guide campaign optimization decisions - is a plus

Details/Notes

• Leave request or general support?

• • This request will support the team while an admin is on leave

• Any specific time zone requirements/working hours?

• • This role will be expected to orient around US east coast working hours (9am - 5pm ET).

• Specific tool requirements & programs/software used?

• • Strong knowledge of Google Ads and Microsoft Advertising platforms, as well as Google Ads Editor, Microsoft Excel, and Google Sheets.

• Is there a possibility for an extension and/or permanent role in the future?

• • This role is unlikely to extend or convert.

• Interview process

• • 30-45 min manager screen, followed by a 30-min knowledge or behavioral interview with 1-2 members of the hiring team.