Integrated Marketing Manager (Hybrid) - 1014

About the Role

The Seller Content Marketing team at Etsy creates the campaigns, content, and creative strategy that help Etsy sellers grow their businesses - from trend reports and YouTube series to retail moment launches and email campaigns. We're a lean, high-impact team that works across channels and moves fast.

As the Integrated Marketing Campaign Manager, you'll own campaign strategy and execution end-to-end: from brief through launch, across email, social, video, community, and more. You'll bring a video-native and data-informed mindset to everything you touch, lead YouTube content strategy, build the playbooks that make our campaigns repeatable and scalable, and design the measurement frameworks that tell us what's working. This isn't a support role - you'll be the one driving campaigns forward and raising the bar on how we operate.

This is a full-time contract role reporting to the Senior Manager, Seller Scaled Content.

Responsibilities

• Own integrated campaign briefs for retail moments, seller education initiatives, and trend launches - from kickoff through final delivery across channels
• Lead YouTube content strategy: identifying opportunities, developing concepts, building series frameworks, and partnering with production to bring them to life
• Build and maintain campaign playbooks that codify our best practices and make great work repeatable and scalable across the team
• Explore and implement automation opportunities across campaign workflows - reducing manual lift while maintaining quality and consistency
• Partner with CRM and analytics to design experiment frameworks and measurement strategies for campaigns: define success metrics, set up holdout groups, and synthesize learnings into clear recommendations
• Manage campaign timelines, creative reviews, and cross-functional approvals - partnering closely with brand strategy, CRM/email, design, community, and product marketing
• Bring a brief-reader mentality to every project: understand the seller outcome before a word of copy is written, flag gaps early, and push partners toward stronger strategic inputs
• Contribute to post-campaign analysis and apply learnings forward - not just reporting on what happened, but shaping what we do next

Must-Haves

• 4+ years of experience in integrated marketing, video strategy, campaign strategy, or a closely related role at a brand, agency, or marketplace
• A genuine video-first point of view - you think in YouTube, you know what makes a hook work, and you've built video strategy or worked directly with production teams on series-level content
• A demonstrated track record of developing new, innovative campaign approaches - you don't just execute playbooks, you write them, and you've built things that didn't exist before
• Comfort with ambiguity and building from scratch - you thrive when there's no established process, you see the path forward before others do, and you make it happen without waiting for a blueprint
• Strong measurement instincts - you define success metrics before launch, not after, and you're comfortable working with data to build a story
• Experience designing and running experiments - you've tested campaign approaches, set up holdout groups, and turned learnings into smarter creative decisions
• Experience building campaign playbooks and scalable processes, not just executing individual campaigns
• Deep cross-functional fluency - you've partnered with brand strategy, CRM, design, and community teams and know how to align stakeholders without losing momentum
• Experience with AI marketing tools and an interest in how they fit into creative workflows

Nice to Have

• Experience in e-commerce, two-sided marketplaces, or creator/small business-facing content
• Familiarity with CRM and email platforms (Braze or similar)
• Familiarity with Asana or similar project management tools

Hours and Location

• Monday-Friday, 40 hrs/week, full-time
• This role is hybrid (2 days onsite and 3 days remote) in Brooklyn, NY.
• Contract start: June 2025 | Contract end: January 2025