Digital Marketing Specialist - 1051

Role Overview

About The Team

The Affiliate team is collaborative and fast paced. We operate globally, managing 10 programs across Rakuten, our Affiliate tracking provider. We partner closely with cross-functional teams to support Etsy's overarching marketing goals.

About The Role

We are looking for a goal-oriented Digital Marketing Specialist focusing on our Affiliate marketing channel. In this role, you will operate day-to-day affiliate tasks such as partner engagement and optimization, communications, reporting, and more. This role requires a strong balance of data-analysis, collaboration and operational responsibilities. You will work closely with cross-functional teams to ensure brand consistency and alignment with overall marketing goals. We're looking for someone who is a self-starter, who navigates ambiguity with ease, and is always ready to deliver data-driven business solutions.

What does the day-to-day look like? - Lead and optimize affiliate marketing programs to drive traffic, engagement and conversions

- Analyze affiliate program performance, find opportunities for improvement, and implement effective strategies

- Recruit, scale and manage affiliate relationships through our affiliate network, Rakuten

- Develop email marketing campaigns, to cultivate positive relationships and encourage content creation

- Assist in developing channel strategy and budget recommendation across partners to hit ROI targets and contribute to topline business growth

- High level of comfortability using engagement, data and reporting tools, including Mailchimp, Looker and Google Workspace

- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Requirements

Must-Haves

• • 3+ years affiliate management experience (preferably in-house, agency, or network)
• Proven, measurable results in developing and growing an affiliate program
• Knowledge and understanding of affiliate tracking methods and attribution
• Ability to collaborate effectively with cross-functional teams

Nice-to-Haves

• • Demonstrated ability to initiate and grow relationships
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Strong organizational, time-management, presentation, and problem-solving skills
• Outstanding written and verbal communication skills. The ability to communicate clearly, and professionally over a variety of mediums
• Interview Process: 30 minute screen with HM, 45 minute panel with team members