Role Overview

B2B Content & Copywriting Specialist

Remote - Asia-Based | Native English Speakers Only

Salary: Negotiable

Location: Remote - must be based in Asia or overlap with Asian time zones

Reports to: Marketing Director

ABOUT WAYFINDR

We're not your typical logistics company.

Wayfindr is Asia's leading 4PL logistics partner, helping ecommerce and D2C brands move their products smarter, faster, and at scale - from Asia to the US, UK, MEA, AU and EU. We're building the definitive voice in 4PL, and we need a sharp writer to help us get there.

ABOUT THE ROLE

This is a content and SEO role. Primarily.

If you love writing, understand how search works in 2026 (yes, including AEO and LLMs), and can turn complex supply chain topics into content people actually want to read - keep going.

You'll own the content engine: researching, writing, and optimizing blogs that build Wayfindr's organic authority and position us as the world's leading voice in 4PL logistics. The other 20% of your time will span website copy, social captions, ad copy, and the occasional deck or proposal refresh.

You write like a human. You use AI to move faster. That's the balance we're looking for.

WHAT YOU'LL DO

80% - Content, SEO & AEO

Research and write new blog articles targeting content gaps in our keyword and topic strategy

Rewrite and optimize existing blog content for AEO, LLM discoverability, and SEO performance

Manage the editorial workflow from keyword planning through to publishing and performance tracking

Use AI tools to accelerate research, outlines, and content audits - without letting it flatten the writing

20% - Broader Content Support

Collaborate with the social media team to refine copy and captions

Write and update website page copy as new pages are developed

Support Google Ads with headlines and descriptions that convert

Help refresh proposals, decks, and sales enablement materials on an ad hoc basis

WHAT YOU BRING

Native-level English fluency - non-negotiable

Based in Asia (or fully overlapping with Asian time zones)

4-5+ years of experience in B2B copywriting or content marketing

Demonstrable SEO and AEO writing chops - you understand how content gets surfaced, not just ranked

Experience in ecommerce, logistics, supply chain, or SaaS is a strong plus

Comfortable with Ahrefs, SEMrush, or Google Search Console

Proficient with AI tools (Claude, ChatGPT) to increase output velocity - not to replace your voice

CMS experience (WordPress preferred)

Self-starter who can manage their own deadlines and doesn't need hand-holding

WHAT SUCCESS LOOKS LIKE

A steady pipeline of high-quality, SEO/AEO-optimized content that grows our organic footprint

Old content that actually performs - rewritten, refreshed, and ranked

Copy across channels that sounds consistently like Wayfindr: smart, direct, and occasionally funny

A strong working relationship with the Marketing Director and creative team

Full ownership of your workload

WHY JOIN WAYFINDR

Write for a brand with a genuine point of view - we're not beige

Work directly with marketing leadership on content that shapes a category

Remote-first with a globally connected team across APAC, US, UK, and MEA

Competitive salary with room to grow as the company scales

wayfindr.io | Behind Every Great Brand

Email: joel.zorrilla@wayfindr.io with your CV and portfolio of work