Senior Program Manager – Digital Marketing & Model Launch Transformation
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Role Overview
Hybrid: 4 days/week in Torrance, CA**
Honda is seeking a highly experienced Program Manager to assess, redesign, and operationalize its digital marketing and model launch process for major vehicle and campaign launches. This role requires a strategic operator who can quickly evaluate current-state workflows, identify gaps, and build a more scalable, effective future-state process for how digital marketing campaigns and model launches are planned, coordinated, and executed.
This is a transformation and execution role for someone who can both architect a better operating model and lead that model in practice. Honda needs someone who can step in, understand the complexity of cross-functional launch coordination, and create a stronger system for digital campaign readiness, launch governance, stakeholder alignment, and execution.
What You'll Do
- Assess Honda's current model launch, campaign launch, and digital marketing operational processes
- Identify inefficiencies, bottlenecks, governance gaps, and execution risks
- Redesign and implement an improved end-to-end launch framework for digital marketing and campaign execution
- Build scalable processes for launch planning, timelines, stakeholder coordination, approvals, and execution readiness
- Lead cross-functional coordination across marketing, creative, product, digital, agency, and leadership teams
- Drive operational rigor across launch calendars, milestones, dependencies, and launch execution
- Establish best practices, reporting frameworks, and launch governance models
- Run the evolved process post-implementation to ensure adoption and performance
Required Qualifications
- Deep program management experience leading large-scale marketing, digital transformation, or operational redesign initiatives
- Proven success assessing current-state processes and evolving organizations to more effective future-state models
- Experience leading complex, cross-functional campaign or product launch operations
- Strong executive presence with the ability to influence stakeholders and drive organizational change
- Experience building and implementing scalable operational frameworks
- Ability to balance strategic design with day-to-day execution leadership
Nice to Have
- Automotive marketing, OEM, or vehicle launch experience
- Global or enterprise brand launch experience
- Agency + in-house coordination experience
- PMO, digital operations, or campaign governance leadership
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