AEO/GEO Specialist
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Role Overview
Hybrid: 4 days/week onsite in Torrance, CA**
1099 Engagement
Honda is seeking a strong mid-level AEO/GEO Specialist to help optimize its marketing website for discoverability across traditional search, AI-powered search experiences, and emerging answer engines. This is a hands-on individual contributor role focused on execution, experimentation, and measurable performance improvement.
You'll work closely with marketing, content, SEO, and digital teams to improve how Honda content surfaces across search ecosystems including Google, AI Overviews, ChatGPT-style discovery, and other generative platforms.
What You'll Do
- Execute AEO/GEO strategies to improve visibility across search engines and AI answer platforms
- Optimize site structure, schema, metadata, entity relationships, and content architecture
- Identify opportunities to improve content performance for AI-generated and search-driven discovery
- Partner with content and web teams to refine existing pages and develop scalable optimization frameworks
- Monitor rankings, discoverability trends, and performance metrics across evolving search environments
- Conduct competitive analysis and identify new opportunities for organic growth
- Support ongoing experimentation around structured content, search behavior shifts, and answer engine visibility
What We're Looking For
- Demonstrated hands-on experience in SEO, AEO, GEO, or related search optimization functions, as well as AI search ecosystems, generative search trends, or answer engine optimization strategies
- Experience working on large-scale global brand websites or enterprise-level consumer digital properties
- Experience with technical SEO fundamentals including schema, structured data, metadata, and content architecture
- Strong data analytics capabilities, including experience interpreting SEO/AEO/GEO performance metrics, organic traffic trends, user behavior, and discoverability data to drive optimization decisions
- Proficiency with analytics and search performance tools (e.g., Google Analytics, Search Console, SEO platforms, or similar) to measure impact, identify opportunities, and inform ongoing experimentation
- Ability to translate search trends into practical site and content recommendations
- Experience partnering cross-functionally with marketing and digital teams
Preferred
- Automotive marketing or automotive digital experience
- Experience with enterprise CMS environments
- Familiarity with analytics, search performance tools, and experimentation frameworks
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