Role Overview

Position Overview

As the Fitness & Trade Marketing Manager - Spain, you will lead the development of the CELSIUS fitness ecosystem in Spain, owning brand and trade activation across fitness channels.

This is a market-building role in a newly launched Spain business, requiring someone comfortable creating structure, building local playbooks, and operating with high ownership in a fast-moving environment.

You will manage local execution, partnerships, gym activations, distributor collaboration, and agencies while driving visibility, sell-out, and market expansion.

In Spain, this role will focus on CELSIUS as we build the brand's active lifestyle and fitness presence in-market.

**Please note:

Salary range: (50,000 - 65,000) is in Euros per year
Location: This is a remote role based in Madrid. Candidates based in Barcelona will also be considered and may work hybrid from our Barcelona office
Travel: Travel across Spain and occasionally Portugal will be required, with at least one trip per quarter expected

Key Responsibilities

Strategy Development & Execution:
- Translate global brand strategy into a locally relevant growth plan, identifying opportunities to drive awareness, recruitment, and market share.
Brand & Trade Marketing Leadership:
- Lead local brand and trade marketing execution across consumer and customer touchpoints.
Commercial & Distributor Management:
- Partner with distributors and commercial teams to accelerate sell-out, visibility, distribution, and market execution.
Fitness Ecosystem Development:
- Build and manage strategic relationships across gyms, trainers, fitness communities, running clubs, fitness events, and industry partners to strengthen CELSIUS' active lifestyle credentials.
Experiential Marketing & Activations:
- Own the planning, execution, and optimization of consumer activations, partnerships, and flagship events.
Agency & Stakeholder Management:
- Coordinate external agencies, partners, and cross-functional teams to ensure best-in-class execution and alignment with business objectives.
Performance Analytics & Business Reporting:
- Leverage market data, consumer insights, and commercial performance metrics to evaluate results, optimize investment, and inform strategic decision-making.
Team Development:
- Help guide the Brand & Activation Manager role and support the continued buildout of the local Spain/Iberia marketing team as the business scales.

Requirements

4+ years of experience in FMCG, with beverages or consumer goods categories strongly preferred.
Proven experience in brand marketing, trade marketing, commercial marketing, or category development, with exposure to sales, distributors, or commercial teams.
Strong understanding of commercial fundamentals, including distribution, rate of sale (ROS), visibility, merchandising, and point-of-sale execution.
Experience working closely with sales teams, distributors, and external partners to drive commercial performance.
Experience activating within fitness or active lifestyle environments - such as running clubs, marathons, HYROX-style events, gyms, trainers, fitness communities, or sports events - is highly desirable.
Demonstrated ability to develop and execute local marketing plans aligned with broader business objectives.
Experience managing agencies, events, partnerships, and cross-functional stakeholders.
Strong analytical skills with the ability to translate consumer, market, and performance data into actionable business recommendations.
Strategic thinker with a hands-on mentality, capable of balancing long-term vision with flawless execution.
Strong leadership and stakeholder management skills, with the ability to influence and align cross-functional teams and external partners.
Excellent negotiation skills, able to secure mutually beneficial agreements with distributors, customers, agencies, and strategic partners.
Entrepreneurial mindset, comfortable operating in a fast-paced, high-growth environment with a strong sense of ownership.
Comfortable working independently in a remote, new-market environment with limited existing structure and high accountability.
Strong project management capabilities, effectively managing multiple priorities and deadlines.
Data-driven decision maker, using insights and performance metrics to optimize plans and investments.
Excellent communication and presentation skills, with the ability to engage and influence stakeholders at all levels.
Passion for fitness, wellness, running, and active lifestyles, with a genuine understanding of the communities shaping the Modern Energy category.
Fluent in Spanish and English; Portuguese is a plus.

Education

Bachelor's degree in Marketing, Business Administration, Communications, Sports Management, or a related field preferred.
Master's degree in Marketing or Business is a plus.
Equivalent professional experience will also be considered.