Brand and activation manager - Hybrid

Role Overview

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as "Icon," you're ALANI NU® - confident, colorful, and bringing main-character energy to every moment.

SoCal in your soul, attitude in your stride. If gravity doesn't stop you and "impossible" sounds more like "dare you," you're ROCKSTAR®- a born rebel, raising the bar with mind-body energy and zero compromise.

Together, we're Celsius Holdings, Inc.- a global CPG company united by three powerhouse brands and one incredibly talented team.

At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.

And we're on our way to building something bigger: a category where energy isn't just consumed, it's lived-where performance meets personality, brand becomes community, and every can crack sparks a statement.

This is the future of modern energy. This is Celsius.

Ready to take your career to the next level? Join our team and redefine what it means to be energized.

**Please note:

• Salary range (35k - 45k) in in Euros per year
• This is a hybrid role, requiring to be onsite at our office in Barcelona 2-3x days per week

Position Overview

As the Brand & Activation Manager you will lead the development and expansion of the CELSIUS University ecosystem across Spain and Portugal. Key responsibilities include: Owning university marketing strategy, student ambassador programs, campus activations and community partnerships to strengthen brand awareness and affinity within the 18-24 target audience. Coordinate agencies, ambassadors and local activations while connecting fitness, lifestyle and university culture with the CELSIUS brand.

Acts as the bridge between brand, content, fitness and local student communities, driving awareness, trial and long-term brand affinity.

Requirements

Experience: 3+ years of experience in community, experiential, youth or grassroots marketing.

Proven track record executing brand activations, ambassador programs and consumer engagement initiatives.

Strong understanding of campaign execution, local adaptation and event management.

Experience managing agencies, ambassadors, external partners and multiple stakeholders.

Experience within the fitness, lifestyle, sports or university ecosystem is highly desirable.

Ability to analyze performance data, identify insights and translate them into actionable recommendations.

Education: Bachelor's degree in Marketing, Business, Communications or related field.

Equivalent experience will also be considered.

Additional requirements:

Highly proactive, entrepreneurial and self-starter mindset.

Strong community-building and relationship management skills.

Excellent communication, presentation and organizational skills.

Strong analytical mindset with the ability to gather insights and measure program effectiveness.

Comfortable working in a fast-paced, field-based environment.

Fluent in Spanish and English; Portuguese is a plus.

Passion for fitness, lifestyle and youth culture.

Key Responsibilities

Own and develop the CELSIUS U strategy across Spain and Portugal, building a scalable university ecosystem that drives awareness, trial and brand affinity.

Recruit, train and manage the CELSIUS U Ambassador network, ensuring strong engagement, execution excellence and brand representation on campus.

Plan and execute campus activations, events and sampling programs, working closely with agencies, partners and local stakeholders.

Build and nurture relationships with universities, student organizations and community partners to expand CELSIUS' presence and relevance.

Coordinate content, assets and local campaigns to ensure consistent execution across all university touchpoints.

Track program performance, gather consumer insights and identify opportunities to continuously optimize activations and improve results.

Act as the link between Brand, Fitness, Content and local communities, ensuring all initiatives align with CELSIUS' Live. Fit. Go. positioning.