Role Overview

Hybrid: 4 days/week onsite in Torrance, CA**

1099 Engagement

Honda is seeking a strong mid-level AEO/GEO Specialist to help optimize its marketing website for discoverability across traditional search, AI-powered search experiences, and emerging answer engines. This is a hands-on individual contributor role focused on execution, experimentation, and measurable performance improvement.

You'll work closely with marketing, content, SEO, and digital teams to improve how Honda content surfaces across search ecosystems including Google, AI Overviews, ChatGPT-style discovery, and other generative platforms.

What You'll Do

Execute AEO/GEO strategies to improve visibility across search engines and AI answer platforms
Optimize site structure, schema, metadata, entity relationships, and content architecture
Identify opportunities to improve content performance for AI-generated and search-driven discovery
Partner with content and web teams to refine existing pages and develop scalable optimization frameworks
Monitor rankings, discoverability trends, and performance metrics across evolving search environments
Conduct competitive analysis and identify new opportunities for organic growth
Support ongoing experimentation around structured content, search behavior shifts, and answer engine visibility

What We're Looking For

Demonstrated hands-on experience in SEO, AEO, GEO, or related search optimization functions, as well as AI search ecosystems, generative search trends, or answer engine optimization strategies
Experience working on large-scale global brand websites or enterprise-level consumer digital properties
Experience with technical SEO fundamentals including schema, structured data, metadata, and content architecture
Strong data analytics capabilities, including experience interpreting SEO/AEO/GEO performance metrics, organic traffic trends, user behavior, and discoverability data to drive optimization decisions
Proficiency with analytics and search performance tools (e.g., Google Analytics, Search Console, SEO platforms, or similar) to measure impact, identify opportunities, and inform ongoing experimentation
Ability to translate search trends into practical site and content recommendations
Experience partnering cross-functionally with marketing and digital teams

Preferred

Automotive marketing or automotive digital experience
Experience with enterprise CMS environments
Familiarity with analytics, search performance tools, and experimentation frameworks