Senior Program Manager – Digital Marketing & Model Launch Transformation

Role Overview

Hybrid: 4 days/week in Torrance, CA**

Honda is seeking a highly experienced Program Manager to assess, redesign, and operationalize its digital marketing and model launch process for major vehicle and campaign launches. This role requires a strategic operator who can quickly evaluate current-state workflows, identify gaps, and build a more scalable, effective future-state process for how digital marketing campaigns and model launches are planned, coordinated, and executed.

This is a transformation and execution role for someone who can both architect a better operating model and lead that model in practice. Honda needs someone who can step in, understand the complexity of cross-functional launch coordination, and create a stronger system for digital campaign readiness, launch governance, stakeholder alignment, and execution.

What You'll Do

• Assess Honda's current model launch, campaign launch, and digital marketing operational processes
• Identify inefficiencies, bottlenecks, governance gaps, and execution risks
• Redesign and implement an improved end-to-end launch framework for digital marketing and campaign execution
• Build scalable processes for launch planning, timelines, stakeholder coordination, approvals, and execution readiness
• Lead cross-functional coordination across marketing, creative, product, digital, agency, and leadership teams
• Drive operational rigor across launch calendars, milestones, dependencies, and launch execution
• Establish best practices, reporting frameworks, and launch governance models
• Run the evolved process post-implementation to ensure adoption and performance

Required Qualifications

• Deep program management experience leading large-scale marketing, digital transformation, or operational redesign initiatives
• Proven success assessing current-state processes and evolving organizations to more effective future-state models
• Experience leading complex, cross-functional campaign or product launch operations
• Strong executive presence with the ability to influence stakeholders and drive organizational change
• Experience building and implementing scalable operational frameworks
• Ability to balance strategic design with day-to-day execution leadership

Nice to Have

• Automotive marketing, OEM, or vehicle launch experience
• Global or enterprise brand launch experience
• Agency + in-house coordination experience
• PMO, digital operations, or campaign governance leadership