Fitness & Trade Marketing Manager - Spain

Role Overview

Position Overview

As the Fitness & Trade Marketing Manager - Spain, you will lead the development of the CELSIUS fitness ecosystem in Spain, owning brand and trade activation across fitness channels.

This is a market-building role in a newly launched Spain business, requiring someone comfortable creating structure, building local playbooks, and operating with high ownership in a fast-moving environment.

You will manage local execution, partnerships, gym activations, distributor collaboration, and agencies while driving visibility, sell-out, and market expansion.

In Spain, this role will focus on CELSIUS as we build the brand's active lifestyle and fitness presence in-market.

**Please note:

• Salary range: (50,000 - 65,000) is in Euros per year
• Location: This is a remote role based in Madrid. Candidates based in Barcelona will also be considered and may work hybrid from our Barcelona office
• Travel: Travel across Spain and occasionally Portugal will be required, with at least one trip per quarter expected

Key Responsibilities

• Strategy Development & Execution:
• • Translate global brand strategy into a locally relevant growth plan, identifying opportunities to drive awareness, recruitment, and market share.
• Brand & Trade Marketing Leadership:
• • Lead local brand and trade marketing execution across consumer and customer touchpoints.
• Commercial & Distributor Management:
• • Partner with distributors and commercial teams to accelerate sell-out, visibility, distribution, and market execution.
• Fitness Ecosystem Development:
• • Build and manage strategic relationships across gyms, trainers, fitness communities, running clubs, fitness events, and industry partners to strengthen CELSIUS' active lifestyle credentials.
• Experiential Marketing & Activations:
• • Own the planning, execution, and optimization of consumer activations, partnerships, and flagship events.
• Agency & Stakeholder Management:
• • Coordinate external agencies, partners, and cross-functional teams to ensure best-in-class execution and alignment with business objectives.
• Performance Analytics & Business Reporting:
• • Leverage market data, consumer insights, and commercial performance metrics to evaluate results, optimize investment, and inform strategic decision-making.
• Team Development:
• • Help guide the Brand & Activation Manager role and support the continued buildout of the local Spain/Iberia marketing team as the business scales.

Requirements

• 4+ years of experience in FMCG, with beverages or consumer goods categories strongly preferred.
• Proven experience in brand marketing, trade marketing, commercial marketing, or category development, with exposure to sales, distributors, or commercial teams.
• Strong understanding of commercial fundamentals, including distribution, rate of sale (ROS), visibility, merchandising, and point-of-sale execution.
• Experience working closely with sales teams, distributors, and external partners to drive commercial performance.
• Experience activating within fitness or active lifestyle environments - such as running clubs, marathons, HYROX-style events, gyms, trainers, fitness communities, or sports events - is highly desirable.
• Demonstrated ability to develop and execute local marketing plans aligned with broader business objectives.
• Experience managing agencies, events, partnerships, and cross-functional stakeholders.
• Strong analytical skills with the ability to translate consumer, market, and performance data into actionable business recommendations.
• Strategic thinker with a hands-on mentality, capable of balancing long-term vision with flawless execution.
• Strong leadership and stakeholder management skills, with the ability to influence and align cross-functional teams and external partners.
• Excellent negotiation skills, able to secure mutually beneficial agreements with distributors, customers, agencies, and strategic partners.
• Entrepreneurial mindset, comfortable operating in a fast-paced, high-growth environment with a strong sense of ownership.
• Comfortable working independently in a remote, new-market environment with limited existing structure and high accountability.
• Strong project management capabilities, effectively managing multiple priorities and deadlines.
• Data-driven decision maker, using insights and performance metrics to optimize plans and investments.
• Excellent communication and presentation skills, with the ability to engage and influence stakeholders at all levels.
• Passion for fitness, wellness, running, and active lifestyles, with a genuine understanding of the communities shaping the Modern Energy category.
• Fluent in Spanish and English; Portuguese is a plus.

Education

• Bachelor's degree in Marketing, Business Administration, Communications, Sports Management, or a related field preferred.
• Master's degree in Marketing or Business is a plus.
• Equivalent professional experience will also be considered.