Trade marketing manager

Role Overview

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as "Icon," you're ALANI NU® - confident, colorful, and bringing main-character energy to every moment.

SoCal in your soul, attitude in your stride. If gravity doesn't stop you and "impossible" sounds more like "dare you," you're ROCKSTAR®- a born rebel, raising the bar with mind-body energy and zero compromise.

Together, we're Celsius Holdings, Inc.- a global CPG company united by three powerhouse brands and one incredibly talented team.

At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.

And we're on our way to building something bigger: a category where energy isn't just consumed, it's lived-where performance meets personality, brand becomes community, and every can crack sparks a statement.

This is the future of modern energy. This is Celsius.

Ready to take your career to the next level? Join our team and redefine what it means to be energized.

**Please note:

• Salary range (50k - 65k) in in Euros per year

Position Overview

As the Fitness Trade Marketing Manager, you will Lead the development of the CELSIUS fitness ecosystem in Spain, owning brand and trade activation across fitness channels. Manage local execution, partnerships, gym activations, distributors and agencies while driving visibility, sell-out and market expansion.

Requirements

4+ years of experience in FMCG, with beverages or consumer goods categories strongly preferred.

Proven experience in Brand Marketing, Trade Marketing or Category Development, with a strong track record of delivering growth initiatives.

Strong understanding of commercial fundamentals, including distribution, rate of sale (ROS), visibility, merchandising and point-of-sale execution.

Experience working closely with sales teams, distributors and external partners to drive commercial performance.

Demonstrated ability to develop and execute local marketing plans aligned with broader business objectives.

Experience managing agencies, events, partnerships and cross-functional stakeholders.

Strong analytical skills with the ability to translate consumer, market and performance data into actionable business recommendations

Bachelor's degree in Marketing, Business Administration, Communications, Sports Management or a related field.

Master's degree in Marketing or Business is a plus.

Equivalent professional experience will also be considered.

Others skills needed:

Strategic thinker with a hands-on mentality, capable of balancing long-term vision with flawless execution.

Strong leadership and stakeholder management skills, with the ability to influence and align cross-functional teams and external partners.

Excellent negotiation skills, able to secure mutually beneficial agreements with distributors, customers, agencies and strategic partners.

Entrepreneurial mindset, comfortable operating in a fast-paced, high-growth environment with a strong sense of ownership.

Strong project management capabilities, effectively managing multiple priorities and deadlines.

Data-driven decision maker, using insights and performance metrics to optimize plans and investments.

Excellent communication and presentation skills, with the ability to engage and influence stakeholders at all levels.

Passion for fitness, wellness and active lifestyles, with a genuine understanding of the communities shaping the Modern Energy category.

Fluent in Spanish and English; Portuguese is a plus.

Key Responsibilities

Strategy Development & Execution: Translate global brand strategy into a locally relevant growth plan, identifying opportunities to drive awareness, recruitment and market share.

Brand & Trade Marketing Leadership: Lead local brand and trade marketing execution across all consumer and customer touchpoints.

Commercial & Distributor Management: Partner with distributors and commercial teams to accelerate sell-out, visibility, distribution and market execution.

Fitness Ecosystem Development: Build and manage strategic relationships across gyms, trainers, fitness communities and industry events to strengthen CELSIUS' active lifestyle credentials.

Experiential Marketing & Activations: Own the planning, execution and optimization of consumer activations, partnerships and flagship events.

Agency & Stakeholder Management: Coordinate external agencies, partners and cross-functional teams to ensure best-in-class execution and alignment with business objectives.

Performance Analytics & Business Reporting: Leverage market data, consumer insights and commercial performance metrics to evaluate results, optimize investment and inform strategic decision-making.