Social Media Producer - 1005 (Hybrid NYC)

Senior Producer, Paid Social Content

Etsy is seeking a Senior Producer to build bold, audience-first social content that brings the brand to life in meaningful ways. In this role, you'll drive creative development of paid social content across multiple platforms and global markets, blending data, storytelling and cultural insight to craft content that resonates. Reporting to the Director of Advertising & Influencer Creative, you'll bring creative instincts and platform fluency to deliver compelling video assets that perform. You'll help unlock what connects with buyer audiences-optimizing content to move the needle at every stage of the funnel. You'll work closely with Brand Media, Brand Strategy and our in-house Content Studio to deliver creative that's both engaging and effective.

The ideal candidate is both a creative strategist and executional pro, with deep paid social expertise, production experience and a proven track record of delivering content that drives impact.

Availability

This hybrid role must be within commuting distance to our Brooklyn headquarters and available to work out of office as needed (typically 2x per week).

What does the day-to-day look like?

• Lead end-to-end creative development of paid social video assets tailored to specific platforms and audiences
• Develop creative strategies and content formats that align with full-funnel marketing objectives and platform best practices
• Supervise and mentor freelancers, including designers and copywriters
• Review creative pitches and deliverables - from concepting to post-production, offering clear and actionable feedback while upholding high creative standards
• Manage platform-specific programming calendars to ensure we're meeting strategic objectives and consistently delivering on campaign deadlines
• Partner with Brand Strategy, Merchandising and performance media leads to understand campaign objectives and translate them into compelling creative strategies
• Continuously test and iterate on creative approaches and formats to improve performance
• Surface new creative tactics and opportunities, informed by cultural and platform trends and competitive insights

Qualities that will help you thrive in this role :

• 8+ years of experience producing digital and social media content, with a strong understanding of paid social advertising. Prior experience at a creative or media agency is preferred
• Deep knowledge of the social media landscape: you're immersed in social content trends with a pulse on cultural conversations
• A consistent track record of managing creative development for social advertising campaigns across multiple platforms
• Experience managing freelance creative talent
• Deep understanding of platform-specific best practices and paid formats, particularly for TikTok and YouTube
• Fluency in paid measurement and familiarity with creative testing methodologies
• Ability to balance creative vision and storytelling with performance marketing objectives
• Exceptional time management and project management skills, with the ability to juggle multiple projects simultaneously under tight deadlines
• Clear communication - you enjoy collaborating cross-functionally and build strong working relationships with peers and partners
• A passion for supporting small businesses, creativity and craftsmanship