Fractional Marketing Manager (B2B) - Remote (Philadelphia-area)
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Role Overview
Engagement Details
- Up to 20 hours/week
- Contract (fractional) 1099
- Remote-first, with periodic in-person needs in Philadelphia
We're looking for a fractional B2B Marketing Manager to help drive day-to-day execution across content, social, and event marketing. This is a hands-on role for someone who can operate independently, move quickly, and tie work back to growth goals.
This is a remote-first role, but you must be based in (or near) Philadelphia and available for occasional in-person meetings and on-site event support.
What You'll Do
- Own and execute a weekly content + social cadence (planning, drafting, publishing, distribution)
- Support event marketing end-to-end: promotion, registration funnel, speaker/agenda support, and on-site coordination as needed
- Partner with stakeholders to refine positioning and messaging for campaigns and launches
- Build or update landing pages / basic web content (WordPress / Framer)
- Support growth marketing workflows in HubSpot (lead capture, nurture, basic automation)
- Track performance and report on results; recommend improvements and next steps
Must-Haves
- Philadelphia-area (remote-first, but available for in-person meetings/events)
- B2B marketing experience
- Strong content + social execution skills
- Event marketing experience
- Must be comfortable owning event promo + registration funnel (landing page, email, social cadence)
- HubSpot required (workflows + reporting)
- Working knowledge of WordPress and/or Framer
- Comfort using AI tools in day-to-day workflows to move faster across content, social, and event execution (e.g. drafting, repurposing, research, ops).
Nice-to-Haves
- Google Analytics, AdWords, and paid social (Meta/LinkedIn)
- Experience improving conversion on landing pages (basic CRO / funnel optimization)
- Comfort working with growth targets and pipeline metrics
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